WordPress is one of the leading Customer Management Solution options currently available for building a website. It is responsible for 35% of the websites that are currently hosted on the internet at the time of writing this post. So there are a whole lot of websites that use WordPress and it is an extremely viable option for building a website for your business. If this is something you are considering, this post is for you. In my experience there are basically three different ways that you can use WordPress to build a website. First, you could build a custom theme from scratch. Second, you could use an existing theme that is already built. Third, you could use a special kind of theme that includes a page builder. In this post I will be providing a brief explanation, based on my own experience of these three methods to help you better understand which might be best for you.
Build A Custom Theme
Use an Existing Theme
This option entails installing a theme that has already been built by a third party and installing it onto your WordPress install. There are an absolutely huge number of theme’s available both for free and paid that come with a myriad of different styles and features. Many times a WordPress theme can be configured to use a custom color pallet among other things. If you want to build a website and build it fast and you have a small budget this is a great option. The drawback is that you loose a lot of flexibility of design. If you know CSS and PHP it is possible to add some custom changes to a theme but you have to be careful to make these changes in what is called a child theme so that when you update your main theme, your changes are not overwritten. Sometimes a theme will include a CSS/Code editor that you can use as well but these offer a limited capability to add custom styles and content. The next option is kind of the best of both worlds but has it’s drawbacks as well.
Use a Page Builder
At the end of the day it comes down to three factors, cost, time and level of custom design. If you can afford a high cost and have the time than you could build a completely custom theme. If you don’t have the money and have little time than you can either use a pre-built theme or page builder. If you don’t have any time and are okay with a pre-build design than a pre-built theme is the way to go. If you want some customization of your design but are limited on time than a page builder is the way to go.